Project Info
LabBased in London and Beijing, and open to working globally.Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI. 
Have Fun

---

base2026D: Zhiwen Shao

Teasing Chinese politicians and propaganda by using the president’s hand gestures. I try to deify the president, creating the worship of his personality.

A5,  credit to CSM Publication Studio, UAL.

---

We designed the base.sans: A typeface defined by restraint and clarity. This typeface is flexible enough to fit in any possible touchpoint and collateral.

---

Collaterals and outdoor POSM

Stay Tuned In