Based in London and Beijing and open to working globally.
D: Zhiwen, Faye
3D: Tencent Gaming Group
This is a work-in-progress project during my internship at Tencent.
Courtyard Theatre is an annual gift for Tencent Video’s top-tier Premium users, offered in appreciation of their yearly subscription and their loyalty as valued viewers. We captured those classic moments, set scenes, and props from the costume drama episodes that Tencent has invested in. By using dyed acrylic, we designed and crafted these exquisite sets of toys.
Our approach aims to link the Tencent brand values with the Premium members, transmitting the emotion of playful: we enjoy the episodes and we live for this moment. We’re not a “boring” story producer; we’re trying to bring art and fun.
We tried adding colours to enrich the visual hierarchy, while unifying the design language once again, and introducing the design of small info cards.