Courtyard Theater — zhiwenshao

Based in London and Beijing, and open to working globally.

Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI.

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Courtyard theater

2025

AD: Zhiwen, Weii
D: Zhiwen, Faye
3D: Tencent Gaming Group

This is a work-in-progress project during my internship at Tencent.

Courtyard Theatre is an annual gift for Tencent Video’s Premium users, created to thank them for their loyalty and subscription. We recreated classic moments, sets, and props from Tencent’s historical dramas, and turned them into a series of collectible acrylic toys.

Our approach was to connect Tencent’s brand spirit with its Premium members by creating something playful and emotional. We’re not just making stories — we want to bring art and fun to the experience.

Big idea

First-round Pitch

Second-round Pitch
We tried adding colours to enrich the visual hierarchy, while unifying the design language once again, and introducing the design of small info cards.

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