Based in London and Beijing and open to working globally.
Strategy: Zhiwen Shao, Zhan Leung
D: Zhiwen Shao
Typeface Collab @wangtong1111
GAS Nation is a nightclub based in Beijing. At the beginning of 2025, they decided to open a branch at Wanfu Rd, Shanghai, embracing a wider and international context of rave culture, where the identity design could be more open compared to the one in Beijing, which allowed me more freedom and time in design.
Create an underground community that Gen Z loves.
My friend and I collaborated on the typeface design. We implemented 1px as the smallest unit, and based on this unit, we created 8 axes to accommodate various situations for the application. Some interesting effects were also discovered.
The creativity of the typeface was inspired by the sound waves during the performance. All these components are also applicable to other collateral.
We deeply dived into the history of raving, analyzing the clubs in Shanghai nowadays. Then, a brand house was gradually cleared and guided us to the approach.OpenProcessing Coding was used as an inspiration at first. With help from AI, coding is much easier than ever before.