National Portrait Gallery

Based in London and Beijing, and open to working globally.

Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI.

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National Portrait Museum

2025

AD: Zhiwen Shao
D: Zhiwen Shao, Tong Wang

This is the very first project in Tencent guided by the Experience Design lead, Ben. We aimed to design icons for the internal ToB platform. My leader only acted as an advisor, without providing too much help with the design.

An omni-channel logoAt first, we had a tough decision in naming, deciding whether the logo should be a shape or logotype. We pulled back to the concept: framing millions of stories behind every face; then we developed a logo that fits in all scenarios.

Form, Function, and 263 iconographies, a book that archives all the icons.

Special thanks to one of the technicians at Central Saint Martins Publication Workshop, Isabel, for helping me print and bind.

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