St. Giles Serif — zhiwenshao

Based in London and Beijing, and open to working globally.

Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI.

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St. Giles Serif

2025

D: Zhiwen Shao

When I went to St. Giles' Cathedral in Edinburgh, I saw these iconic P, R, and E and got really inspired. I didn’t mean to copy a set of glyphs that already exist; instead, I intended to create my own designed new typeface, St. Giles Serif.

Still perfecting the kerning and some glyphs.

Typeface

Inspiration

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