Project Info
Lab
© All rights reserved by Zhiwen Shao, 2025-2026A bilingual graphic designer focused on branding, typography, and developing his original typeface, occasionally exploring motion, 3D, and AI coding.

Based in London and Beijing and open to working globally.

St. Giles Serif2025D: Zhiwen Shao

When I went to St. Giles' Cathedral in Edinburgh, I saw these iconic P, R, and E and got really inspired. I didn’t mean to copy a set of glyphs that already exist; instead, I intended to create my own designed new typeface, St. Giles Serif. 

Still perfecting the kerning and some glyphs.


Typeface

Inspiration
Stay Tuned In