Project Info
LabBased in London and Beijing, and open to working globally.Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI. 
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Uniqlo Chinese New Year2024AD: Yidong Cai
D: Zhiwen, Yufei
Motion: Zhiwen, Yufei

UNIQLO has commissioned RIFLING Studio (winner of the 2024 New York ADC and D&AD Wood Pencil awards) to collaborate on a special Chinese New Year 2025 - Year of Snake UTme collection featuring the Chinese painting artist Han Meilin for the Year of the Snake.

The key challenge is how to balance the needs of three parties: the artist, who insists on painting principles; UNIQLO, which aims to develop hit products; and the customers, who want to purchase beautiful clothes.
Customizable pattern on the clothes
Abstract totem-style Chinese zodiac animals designed for clothes and accessories.
Key Visual Chines ink wash painting is the language for key visuals, POSM design.
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