D: Zhiwen, Yufei
For the rebrand of a top ready-to-wear fabric manufacturer, we approached it from the perspective and thought process of fashion designers. Designers are accustomed to reading people through various “labels.” From this lens, we transformed the idea of labels into the brand’s logo. It signifies: “I share the same vision, taste, and insight as a designer — I understand you best.”
Sketches of logos