Based in London and Beijing and open to working globally.
D: Zhiwen Shao
PRO& is a design agency focused on digital media experience design for high-end hotels, real estate, and dining. The upgrade of the visual identity was inspired by mysterious orient lights.
After the first round of sync-up with my client, I concluded 3 brand pillars for the studio: Humanity, Tech, Aesthetics. Inspired by James Turrell, I designed several motions, which utilized a gradient of dark blue and a dot system.
The texture evokes a starry night sky while conveying an oriental aesthetic.