PRO & — zhiwenshao

Based in London and Beijing, and open to working globally.

Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI.

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PRO &

2024

AD: Zhiwen Shao
D: Zhiwen Shao

PRO& is a design agency focused on digital media experience design for high-end hotels, real estate, and dining. The upgrade of the visual identity was inspired by mysterious orient lights.

Concept
After the first round of sync-up with my client, I concluded 3 brand pillars for the studio: Humanity, Tech, Aesthetics. Inspired by James Turrell, I designed several motions, which utilized a gradient of dark blue and a dot system.
The texture evokes a starry night sky while conveying an oriental aesthetic.

Collaterals

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