@ Changsha @ London
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UNIQLO CNY 20252024
AD:  Yidong  Cai
D:   Zhiwen Shao, Yufei
MG:  Zhiwen  Shao, Yufei UNIQLO has commissioned RIFLING Studio (winner of the 2024 New York ADC and D&AD Wood Pencil awards) to collaborate on a special Chinese New Year 2025 - Year of Snake UTme collection featuring the Chinese painting artist Han Meilin for the Year of the Snake.

The key challenge is how to balance the needs of three parties: the artist, who insists on painting principles; UNIQLO, which aims to develop hit products; and the customers, who want to purchase beautiful clothes.



Abstract totem-style Chinese zodiac animals is the language for the clothes and related materials.Chines ink wash painting is the language for POSM material design.




© All rights Reserved by Zhiwen Shao
Starting  from 2024
Based in London and China