@ Changsha @ London
Cosmic EggPoster Design
Pre-Reading Wall Comprehensive
Absolute Purity Poster Design
UNIQLO CNY 2025Brand Identity
Deqing KindergartenBrand Identity
Peace on the EdgePoster Design
Disordered SubjectComprehensive 
TAFA SIAE 2024Poster Design
Post-Carbon ForumBrand Identity
Jinmei IntelligenceBrand Identity
RIFFFFF PunchPackaging
Black VoidDigital Media
PRO &Brand Identity
Heishipu Cover 2.0Editorial Design
HeishipuEditorial Design
The MonumentComprehensive 
TAFA SIAE 2023Poster Design
TAFA Media WorkshopPoster Design
Erosion3D Design
Confined SpaceComprehensive 
All About CoconutIllustration

On-Going
Small Graphics
Typeface Design




UNIQLO CNY 20252024
AD:  Yidong  Cai
D:   Zhiwen Shao, Yufei
MG:  Zhiwen  Shao, Yufei UNIQLO has commissioned RIFLING Studio (winner of the 2024 New York ADC and D&AD Wood Pencil awards) to collaborate on a special Chinese New Year 2025 - Year of Snake UTme collection featuring the Chinese painting artist Han Meilin for the Year of the Snake.

The key challenge is how to balance the needs of three parties: the artist, who insists on painting principles; UNIQLO, which aims to develop hit products; and the customers, who want to purchase beautiful clothes.



Abstract totem-style Chinese zodiac animals is the language for the clothes and related materials.Chines ink wash painting is the language for POSM material design.


Retail stores (on-going)


© All rights Reserved by Zhiwen Shao
Starting  from 2024
Based in London and China