RIFFFFF Punch2024
AD: Zhiwen Shao
D:
Zhiwen Shao, chou
RIFFF is a punch fruit wine created exclusively for a night event at an electronic music club in Tianjin. From the project's inception, we drew inspiration from the bold sensation of fruit wine, designing visually appealing graphics that deeply resonate with consumers, much like the seamless integration of basement music into the visuals, creating an unforgettable atmosphere. The retro-styled typography enhances the brand's uniqueness, ensuring it stands out in the market. The blend of elements such as lemon, eggnog Jägermeister, IPA, and peach offers a distinct taste experience, infusing the brand with vibrant creativity and delivering a flavor adventure for consumers.